Media Nation

By Dan Kennedy • The press, politics, technology, culture and other passions

‘Catch and kill’ isn’t new; plus, Facebook spurns news, and why the WSJ will miss Rupe

Three media tidbits for your Tuesday morning:

• Catch and kill. The National Enquirer’s practice of paying for stories and of deep-sixing articles in order to gain power and influence over someone — known as “catch and kill” — didn’t start with former Enquirer owner David Pecker. Nor was Donald Trump the first alleged beneficiary. I recommend “Scandalous,” a 2019 documentary about the Enquirer that is revealing and highly entertaining. Both Bob Hope and Bill Cosby were caught dead to rights in tawdry sexual affairs, and the Enquirer killed stories about those affairs in order to force them to cooperative in cheery feature stories. Pecker’s innovation was to politicize the practice.

• Facebook and news. Back when I was reporting my 2018 book, “The Return of the Moguls,” news organizations desperately sought to use Facebook as a way of distributing their journalism. News publishers liked to talk about “the barbell,” by which they would attract readers on Facebook (one end of the barbell) and try to get them to migrate to their own digital products (the other end of the barbell), where, it was hoped, they would become paying subscribers.

In the years since, Meta executives have decided news just isn’t worth it and have throttled journalism on Facebook and other products, including Threads and Instagram. How bad is it? The Washington Post has conducted a data analysis (free link) showing that “the 25 most-cited news organizations in the United States lost 75 percent of their total user engagement on Facebook” between the first quarter of 2022 and the first quarter of 2024. It’s further evidence that news organizations’ business models shouldn’t be dependent on giant corporations with their own agendas.

• The WSJ will miss Murdoch. Axel Springer, the right-wing German media conglomerate that took over Politico in 2021, has its sights set on The Wall Street Journal, according to Ben Smith of Semafor. Rupert Murdoch, through his control of the Fox News Channel and other outlets on three continents, may be the most malignant media magnate on the planet. But he’s been a surprisingly good steward of the Journal, which after 17 years of his ownership remains one of our great newspapers. At 93, he won’t be in charge too much longer. And here’s a quote from Axel Springer CEO Mathias Döpfner that you might enjoy: “I’m all for climate change. We shouldn’t fight climate change but adjust to it.”

I’ll grant you that’s something you might see on the Journal’s editorial page even  now. Murdoch, though, has been better about not letting that bleed into the news pages than Axel Springer might be.

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Local news is crucial to informing the public about environmental contamination

I’ll be speaking on a panel about lead poisoning this Wednesday, April 24, at Haverhill Community Media. The panel, from 7 to 9 p.m., will feature state Rep. Andy Vargas, the primary sponsor on a bill advocating for lead pipe safety; Andrea Watson, founder of Lead Free MA, which is sponsoring the discussion; Wanda Carolina Santos, vice president of community living for a center serving adults with disabilities, and Laura Spark, environmental health program director at Clean Water Action.

I’ll be talking about the importance of local news in reporting on environmental contamination. During the 1980s, I was one of several reporters at The Daily Times Chronicle in Woburn, Massachusetts, who covered drinking water pollution and its possible link to childhood leukemia in that community. Without the pioneering work of one of my colleagues, Charles Ryan, the story may have faded away.

Wednesday’s panel discussion will be recorded before a live audience for later broadcast. The event will be held at HC Media’s Haverhill studio at 2 Merrimack St. It will be moderated by HC Media’s engagement manager, Lindsay Paris, with opening remarks by Mayor Melinda Barrett. Attendance is free, but space is limited. Please register in advance by clicking here.

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Virginia will allow public notices to be published in digital-only news outlets

Public notices may not be the sexiest part of the local news business, but the revenue they bring in is crucial. Also known as legal ads, these notices — usually placed by local government to announce public hearings, bids and other business — must, in most states, be published in a print newspaper. But this requirement has come under question in recent years as more and more communities find themselves without a viable print paper. Why not let them advertise in a digital news outlet?

Recently Virginia became the first state to allow that option. ARLnow, a digital site that covers the Arlington, Virginia, area, reports that the state legislature recently approved a digital-only option by “overwhelming bipartisan majorities,” and that Gov. Glenn Younkin has signed it into law. The new system will go into effect on July 1.

The proposal, put together by the Virginia Press Association and a group of online publishers, requires that a digital outlet meet certain benchmarks in terms of readership and local staffing. According to a statement by Betsy Edwards, executive director of the press association:

The Virginia Press Association believes that independent, third-party local news sites (print or online) are the best place to publish government public notices. We supported this legislation because it utilizes local newspapers and news websites to provide the public with maximum transparency.

The Virginia law is just the latest sign that the monopoly held by print newspapers over public notices is beginning to break apart. Last year Oregon passed a law allowing public notices in replica editions with paid subscribers, and Indiana is on the verge of adopting a system that would ease, but not overturn, the print requirement.

In Massachusetts, there has been talk of changing the system, but proposals to allow digital-only publication are in the very early stages. It’s not an easy issue. Some independent print newspaper owners argue that public notice revenue is vital to their bottom line, and that it would be unfair to allow digital-only outlets to get that money.

On the other hand, there are some absurd situations out there. Bedford officials, for instance, advertise in The Sun of Lowell, a chain-owned paper with virtually no presence in the town, even though the community is covered by The Bedford Citizen, a digital nonprofit with a significant footprint.

What really matters is that government be required to advertise in independent outlets — unlike Florida, for instance, where one of Gov. Ron DeSantis’ anti-press actions was to push legislation allowing officials to post public notices on their own official websites.

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Do not Post

After Elon Musk starting taking a sledgehammer to Twitter in late 2022, I gravitated to two alternatives — Mastodon and Post. Well, Mastodon is still going strong, though it’s very much a niche service. (I guess all social media in 2024 is niche except TikTok, and I’m not on it.) Post, though, seemed to have no constituency right from the start, and I quickly gave up on it. Now it’s gone. These days I’m most active on Threads, and you can find me here.

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WNET cuts force NJ Spotlight News to trim its staff; plus, E&P unveils public media vertical

NJ Spotlight News is based at NJ PBS in Newark. Photo (cc) 2022 by Dan Kennedy.

The ongoing shakeout in public media continues. The trade publication Current reported earlier this month that WNET, the nonprofit giant that controls public radio and television stations in New York City, Long Island and New Jersey, has eliminated 34 positions since December.

Among the operations affected is NJ Spotlight News, a hybrid operation comprising a website covering public policy and politics in New Jersey and a daily newscast that is broadcast on NJ PBS. Spotlight executive director John Mooney told me that the cuts resulted in “a couple layoffs” at his organization. Spotlight is also one of the projects that we profile in our book, “What Works in Community News,” and Current ran an excerpt in December.

Until very recently, public media had seemed largely insulated from the economic pressures that have affected other sectors of the news business, especially newspapers. In rapid succession, though, layoffs have hit a number of outlets, including Colorado Public Radio (also briefly profiled in “What Works”), WAMU in Washington and NPR itself. Boston’s two public broadcasters, WBUR and GBH, have also said they may have to reduce staff.

• E&P goes public (media). Current itself is about to get some competition. Editor & Publisher, a trade publication that covers the news business, announced this week that it is starting a vertical aimed at covering public media. E&P publisher Mike Blinder said in a press release:

We spent most of 2023 assessing the state of public media through editorial reporting and interviews with executives managing local public media operations across the U.S. We recognize that these key executives have been underserved in accessing essential information to continue building audience and revenue.

E&P’s venture, called Public Pulse, is free, whereas Current is paywalled. Current, though, has a reputation for being well-sourced and authoritative. We’re going to talk with Blinder about Public Pulse on the “What Works” podcast in an episode that should drop around the middle of next week.

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In bloom

Wednesday might have been the best day of the spring to see the flowering Bradford pear trees along Boston Avenue in West Medford and the Hillside neighborhood, which also happens to be the route that I walk occasionally to the Medford/Tufts Green Line Station. The Green Line takes me directly to Northeastern, and I learned something that had escaped me before — the trolley platform is also lined with Bradford pears.

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West Medford

Medford Hillside

Northeastern

Uri Berliner resigns

The New York Times has the story. Berliner posted on social media, “I cannot work in a newsroom where I am disparaged by a new C.E.O. whose divisive views confirm the very problems at NPR I cite in my Free Press essay.” Dishing out, not able to take it, etc.

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Poynter reviews ‘What Works,’ pairing it with a book by old friend Brant Houston

Bill Mitchell has a kind review at Poynter Online of our book, “What Works in Community News,” pairing it with Brant Houston’s “Changing Models for Journalism.” He writes:

In practical terms, they are essential reading for anyone considering a news startup. For most people, journalist or not, launching a news venture without consulting these volumes invites the sort of outcome awaiting a novice cook attempting a French feast sans recipe.

Mitchell really gets what co-author Ellen Clegg and I are up to, noting that the book is the hub of a larger enterprise that includes a podcast, updates to our website and, last month, a conference on local news at Northeastern University that drew about 100 participants.

Also, a fun fact: Brant was my editor when I started working as a stringer at The Daily Times Chronicle in Woburn, Massachusetts, in 1979. Not long after I started, he told me that he was thinking about leaving, and that if I stuck around, I might be able to take his job. And so I did, working at the paper for 10 years before kicking around for a while and eventually landing at The Boston Phoenix.

Brant has also been a guest on our podcast.

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Catching up on the news about the news: Paywalls, NPR and the future of nonprofit media

Old-school paywalls. Photo (cc) 2008 by Dan Kennedy.

Are we really doing this again? Richard Stengel argues in the paywall-protected Atlantic (free link) that news organizations should publish their journalism for free during the 2024 campaign lest readers be driven to non-paywalled sources of misinformation and disinformation. He provides no advice on how these news organizations are supposed to pay their journalists, and he makes no mention of the many high-quality sources of free news that still exist — among them The Associated Press, NPR, the PBS “NewsHour,” The Guardian, BBC News, local public radio and television stations, national network newscasts and local TV newscasts. You may disdain that last suggestion, but surveys show that local TV news is the most trusted source of journalism we have, and it’s an important source of breaking news.

Still more on the internal crisis at NPR. Alicia Montgomery, who held several high leadership posts at NPR before moving to Slate, has written her own essay about what’s wrong with the network’s culture, partly in response to Uri Berliner, partly to get a few things of her own off her chest. Montgomery’s essay is nuanced, and she acknowledges that NPR’s culture can be more than a little twee. But here’s the money quote: “In another meeting, I and a couple of other editorial leaders were encouraged to make sure that any coverage of a Trump lie was matched with a story about a lie from Hillary Clinton.” That certainly reflects my experience as a listener — that though NPR may tilt left on culture, its coverage of politics too often indulges in both-sides-ism at its most reductionist. And here’s yet another piece prompted by Berliner’s essay, this one by NPR anchor Steve Inskeep.

Two digital news giants walk into a room… Richard Tofel, a founder and former president of the investigative nonprofit ProPublica, recently interviewed Evan Smith, a founder and the former CEO of The Texas Tribune, the largest statehouse nonprofit in the U.S. My colleague Ellen Clegg, who wrote about the Tribune for our book, “What Works in Community News,” offers her perspective on the encounter — which took place not in a room but in Tofel’s must-read newsletter, “Second Rough Draft.” As Ellen writes: “When two legends in digital publishing sit down to talk in unvarnished terms about the past, present and future of nonprofit journalism, it’s worth noting. And reading.”

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As NPR turns: Berliner is suspended, while the new CEO defends her anti-Trump tweets

Two new developments in the ongoing brouhaha at NPR over Uri Berliner’s essay accusing the network of left-wing bias in its news coverage:

• NPR media reporter David Folkenflik writes that Berliner has been suspended without pay for five days for failing “to secure its approval for outside work for other news outlets, as is required of NPR journalists.”

This strikes me as the worst of all possible outcomes — making Berliner a martyr while keeping him on staff. At least in theory, an NPR editor ought to be able to voice concerns about the network’s ideological direction while remaining employed. But by running to Bari Weiss’ conservative opinion outlet, The Free Press, and by voicing his complaints as loudly and as frequently as possible, Berliner has made it extremely difficult to do his job. How can he edit his underlings’ work, especially if they are people of color or members of another underrepresented community?

• The New York Times reported Monday that NPR’s new CEO, Katherine Maher, posted some provocative tweets, including one calling Donald Trump a racist (editor: he is a racist), before coming to the network. Awkward? Yes. But this is her first job at a news organization, and she’s on the business side rather than the editorial side.

Naturally, Berliner can’t stop running his mouth, telling Folkenflik: “We’re looking for a leader right now who’s going to be unifying and bring more people into the tent and have a broader perspective on, sort of, what America is all about. And this seems to be the opposite of that.”

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