Industrial S for SEO

How to have an effective and successful sales & marketing partnership

Someone once told us that, “typically in the pump industry, the focus is always on sales.” Wouldn’t it be perfect if sales and marketing worked together to form sales strategies and go-to-market plans with the same goal in mind — meeting companies’ overall business objectives for revenue?

The following infographic illustrates how to achieve the best sales and marketing partnership for your organization. Just think how efficiently things would run and how successful the teams would be if both departments performed based on their respective job descriptions: Marketing provides sales qualified leads, and then sales converts those leads (prospects) to customers (sales) — all with the same end goals in mind.

Sales and Marketing Partnership Inforgraphic

Download a pdf of the infographic. You can also share this image on your site by embedding the code below into the HTML of your site.

As always, we welcome any and all comments and questions. And, if you need help defining roles, creating strategies, or developing goals for success, give us a call today, +1.360.834.2780.